A practical SEO audit, plus the fixes worth making.
Technical SEO, on-page basics, Google Business Profile, schema markup. Most small and mid-sized businesses don't need an ongoing SEO retainer. They need an honest audit, a few critical technical fixes, and a clear list of what's actually worth doing. That's what this is.
- Technical SEO
- Google Business Profile
- Schema Markup
- Core Web Vitals
- Search Console
Who this is for.
Owners who've heard the same SEO pitch from three different agencies. Twelve-month retainer, content calendar, monthly ranking reports, page-one guarantees. You don't need that. You need someone with two decades in performance marketing to audit what's actually broken, fix the technical foundation, and tell you honestly whether ongoing SEO investment makes sense for your business.
Also for businesses that have a website built by someone else, no idea whether Google can even crawl it properly, and one or two specific questions about local search or schema markup. The audit answers those questions and points to what matters next.
What you get.
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Technical SEO audit A written review of site crawlability, indexation, site architecture, internal linking, mobile usability, and Core Web Vitals. The technical layer Google sees first, and where most SMB sites lose ground without realizing it.
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On-page review Title tags, meta descriptions, heading structure, image alt text, and content gaps against what people in your category actually search for. The boring fundamentals that compound when done right.
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Google Business Profile setup or cleanup For businesses with a physical location or service area. Claim and verification, category and attribute optimization, photo guidance, review monitoring setup. Often the single highest-leverage SEO move for local SMBs.
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Schema markup implementation Structured data for your business type (LocalBusiness, Restaurant, Service, Product, FAQ, Article), implemented site-wide where it matters. Helps Google understand what your business is and surface it in the right results.
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A prioritized action plan A written document covering what's broken, what matters, what to fix first, and what's safe to ignore. Yours to keep, whether or not ongoing work makes sense. The document tells future-you what was done and why.
How the work runs.
SEO engagements are almost always project-based here, not ongoing. The shape is consistent: audit, fix, document, hand off.
Audit & access
Read-only access to Search Console, Google Business Profile, and the site CMS. Full technical and on-page review delivered as a written document.
Critical fixes
Schema implementation, GBP cleanup, meta titles and descriptions, mobile issues, indexation problems. The high-leverage items addressed first.
Documentation & handoff
Action plan finalized. What was done, what remains, what to monitor. Optional light retainer agreed on if ongoing monitoring makes sense.
Reference and revisit
The audit document stays useful. Most clients revisit it once a year for a quick check-in. No ongoing retainer needed unless the business changes shape.
Common questions.
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Do you do ongoing SEO retainers?
Generally no. Most small and mid-sized businesses don't need monthly SEO management. An honest audit and a targeted set of fixes covers most of the value. If ongoing monitoring makes sense after that, a light retainer is possible. But the default answer is: one-time audit, fix the foundation, then leave it alone unless something breaks.
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Will you guarantee rankings?
No. Anyone guaranteeing rankings is either ignorant of how Google works or being dishonest about it. Google's algorithm changes frequently, your competitors are also working on SEO, and search behavior shifts year over year. What I can guarantee is that the technical foundation will be solid, the audit will be honest, and the recommendations will be prioritized by impact.
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Do you do link building?
Not as a service. Link building done well takes content creation and genuine outreach work that's outside this scope. Done badly, it's spammy and risks penalties. I don't take it on either way. If link building is critical to your strategy, you'll get a referral to specialists who do it properly.
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Does this include Google Business Profile setup?
Yes. For any business with a physical location or service area, Google Business Profile is part of the SEO foundation. Cleanup of existing listings, claim and verification if needed, category and attribute optimization, photo guidance, and review monitoring setup are all included.
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What happens after the audit and fixes?
You get the documented plan, the technical changes implemented, and a handoff. Most clients don't need ongoing SEO work after that. If you want monitoring or reactive support, a light retainer is available. Otherwise you keep the work and the documentation, and you call when something changes.