Paid search that spends the whole budget where it should.
Google Ads, Microsoft Ads, and YouTube. Paid search captures demand that already exists. When it's run well, it's the most honest channel in the stack. When it's not, it quietly funds a lot of broken match types. We work inside your existing accounts and leave them better than we found them.
- Google Ads
- Microsoft Ads
- YouTube
- Performance Max
- Feed Management
Who this is for.
Owners and operators of small and mid-sized businesses spending real money on Google Ads and not sure it's working. The account has a few years of history, maybe an agency or freelancer managing it now, and the monthly reports look fine but the P&L doesn't feel like it's compounding.
If your search campaigns are mostly Performance Max with an AI-written feed, broad match everything, and a conversion column counting form views, you're the right fit. If you've got a tight in-house team already hitting their ROAS targets quarter after quarter, you probably don't need us.
What you get.
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Full account audit Written document covering structure, match types, negatives, audiences, creative, Performance Max setup, conversion tracking, feed health, and landing page alignment. Yours to keep, whether or not you engage for ongoing work.
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Campaign rebuild or remediation Depending on the audit findings, a full structural rebuild or targeted remediation. We work in your existing account so your history, learning, and Quality Score carry forward.
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Conversion tracking that holds up Server-side where it matters, enhanced conversions where it helps, and offline conversion imports for CRM-tracked leads. The plumbing that makes the rest of the work provable.
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Ongoing optimization Search term review, negatives, bid adjustments, budget pacing, creative iteration, and landing page test recommendations. Weekly in the account, monthly in the meeting.
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Reporting you'll actually read A live reporting dashboard and a monthly written review. Focus on what moved, what didn't, and what's next. No vanity metrics.
How we work.
Every engagement starts with the audit, regardless of the eventual scope. Even if the work turns into a month-to-month retainer, the first deliverable is a written document that tells you what's broken and what's working. That's the baseline we both manage against.
Audit & access
Delegated access to the account, full read of history, written audit delivered.
Tracking review
Conversion tracking, feed, and landing page alignment validated or fixed.
Rebuild or remediate
Structural work based on audit findings. Changes documented, flagged, rolled out in stages.
Ongoing optimization
Weekly in-account, monthly review with the owner. Adjustments based on what the data shows.
Common questions.
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Do you require a minimum ad spend?
No hard minimum, but the engagement math only works for businesses spending at least a few thousand dollars a month on paid search. Below that, a DIY tool and a few hours of documentation usually serves an owner better than a retainer.
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How long until I see results?
Most accounts show measurable improvement in the first 30 to 60 days once the audit, rebuild, and conversion tracking are in place. Durable compounding gains take a quarter or two. Anyone promising results in the first two weeks is either lucky or managing expectations poorly.
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Can you work alongside my existing agency?
Sometimes. Audits and advisory engagements coexist fine with an incumbent. For full account management, we own the account or we don't take it on. Overlapping optimization rarely ends well for the account.
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Do I need to move my Google Ads account?
No. We work inside your existing Google Ads account with delegated access. You keep full ownership and visibility at all times. If the engagement ends, access is revoked and the account stays exactly where it was.
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What's included in the audit?
A written review of account structure, match types, negatives, audiences, ad copy, extensions, Performance Max setup, conversion tracking configuration, feed health, and landing page alignment. You get the document, prioritized recommendations, and an honest take on whether ongoing management makes sense.